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Web Site Producer

The ideal candidate has a proven ability to design and produce site experiences that drive sales and support a successful customer experience. This role uses approved brand creative assets to create the user flows, layout and add the interactivity necessary to create and publish pages that meet our business goals. They will leverage existing templates and components where possible and recommend potential change improvements for increased revenue or customer satisfaction. They are accountable for on-time, on-brand execution of campaigns, events and experiences on all pages across Holland America. Proven record of delivery of digital interactions that combine strong usability with an engaging experience and integrated brand communications is a must.
Utilizes brand messaging, creative guidelines and business strategy to design, create and publish innovative and revenue-driving features.
Develops, defines and publishes interactive elements for digital experiences.
Observes and analyzes website and mobile usage and creates positive user experiences based on quantitative and qualitative customer behavior and feedback.
Participates in the vision, strategy, and execution of an interaction design that is aligned with brand, marketing and business objectives.
Provides innovative, customer-centric design and layout recommendations that contribute to an enhanced customer experience.
Develops web page experiences that drive sales and conversion by assembling and publishing pages via AEM content management system templates, components and assets.
Collaborates with User Experience, Interaction Design, Content, and Product Owner team members when new or changed templates or components are needed.
Employs technical and design skills along with digital interaction knowledge to ensure effectiveness and consistency in digital experiences.
Ensures on time and on brand design and execution of marketing campaigns, communications, product merchandising and other time sensitive events.
Participates in regular optimization of by responding to testing data and other analysis.
Maintains consistent brand design and functional experience by adhering to style and format guidelines and other digital standards.
Employs content management tool expertise and website best practices knowledge to assemble and publish efficient and consistent digital experiences.
Ensures quality and accuracy by proofing own work, participating in proofing reviews by others, and revising materials according to appropriate feedback on proofs.
Uses sound business and design judgment to make quick decisions under pressure in ambiguous circumstances.
Participates in the ongoing effectiveness and efficiency of our content management and digital publishing systems and processes.
Ability to manage multiple projects concurrently from the inception stage through launch.

  • 5+ years’ experience designing, managing and publishing eCommerce experiences in a fast-paced environment. Previous consumer eCommerce design experience required.
  • 5+ years’ experience in digital layout, assembly and production of pages and features that drive business goals and meet customers’ needs.
  • 3+ years’ experience in design and html production of site experiences; including mobile.
  • Experience with Adobe Analytics or other analytics tools related to measurement of content or page effectiveness.
  • Experience with Adobe Experience Manager and Adobe Creative suite.