Creating Content That Drives Conversions

April 24, 2017
If you’re not publishing with a conversion goal in mind, what exactly is the goal of your work? Most times, when it comes to creating new content, you want to keep a conversion goal in mind so that you can easily work into it. There are a few strategies you can use to help ensure your content gets started on the right foot, as far as potential conversions go.

Understand your reader, first.

The biggest problem that writers face is simply not understanding who they are writing to. A lot of writers will create content as if they are talking to themselves, but most times the target audience is nothing like what the writer thinks. That means the content ends up leaving visitors confused, or even worse, not engaged at all.

Set a goal, and stick to it.

What are you trying to achieve with the content? You should know before you start writing. Once you figure it out, make sure that you stick to the goal in every paragraph. Control the flow of your writing so that you gradually work into achieving your goals.

Avoid rambling and unneeded words.

Once you’re done writing, go back over your content and proofread it. While you’re proofreading, after every sentence ask yourself “is this necessary?”. You want to make sure that every single sentence in your content works to help you make a conversion. Unneeded and filler words only work to distract your visitor.

Tell your reader what to do next.

After your visitor is finished reading, they’re probably going to return back to where they originally came from. Rather than let this happen, you can greatly increase your conversion rates by simply telling your reader what you want them to do next. It’s named a “call to action” because you’re calling your visitor to take an action.
 Content, SEO