5 CMS Questions You Should Be Asking Yourself Right Now

July 24, 2017
At Redtech we work with CMS systems everyday. Literally everyday for 15 years. Whether or not it's supporting a Fortune 500 company and their global platform or migrating a mid-sized business to a new CMS platform like Kentico we live and breathe CMS development, integration, publishing, and operations everyday. So, we decided to ask some of our top CMS experts what they thought the top questions were that a company should be asking itself about it's CMS as it thinks about the future.

Creating Content That Drives Conversions

April 24, 2017
If you’re not publishing with a conversion goal in mind, what exactly is the goal of your work? Most times, when it comes to creating new content, you want to keep a conversion goal in mind so that you can easily work into it. There are a few strategies you can use to help ensure your content gets started on the right foot, as far as potential conversions go.
 Content, SEO

When Customer Experience and Profits Collide

September 19, 2016
I recently sat through an interesting webinar from a major Customer Experience platform vendor.  They’ve clearly done a lot of research in the CX area and had some great insights to share.  But after the presentation I was left craving more details on why the CX sector is booming yet the majority of its practitioners are reporting that it is not as effective as it could be.